Tuesday 15 March 2011

Microsoft Cooperates with Kayak to Improve Travel Search


Microsoft's Bing search engine recently announced a partnership with Kayak to incorporate Kayak's travel search services within Bing Travel in the USA.

Kayak aggregates information from airlines, hotels, rental car companies and other travel service providers. Microsoft said that in the coming weeks, Kayak will provide search results in the U.S. from multiple cities, airports and airlines for Bing's travel search section.

This partnership between Bing and Kayak should be a good move for both companies to battle Google's potentially formidable travel search service once the ITA acquisition completes.

 
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